- This study conducted over a one year
period, identified the factors of success
for an emerging industry that grew
on the edge of a highly traditional
one. The findings of this study include:
change comes from the edges of existing structures. (If
you want to change the current culture of an organization,
you cannot do it effectively in the time framed needed to
take advantage of emerging opportunities. People are locked-in
to their existing realities and nothing short of a crisis
can induce them to make the needed shift). The key is not
changing people, its about aligning their distinct talents
with the organizational purpose.
create what has not been created before and discover new
sources of opportunity by exploring in an enterprising,
imaginative and interdependent manner.
risks in creating a new enterprise enables people to take
initiatives in determining a future vision that liberates
their individual capabilities and talents.
became a foundation for the Institutes innovative models
and practices in the fields of entrepreneurial growth and
here for Cottage Wine Industry Study in PDF format.